Transforming GSK’s multiple brands in digestive remedies into a single global megabrand with true purpose.

GSK is a major player in digestive health with two principal brands of TUMS in N. America and ENO in much of the rest of the world.

MEAT embarked with the team on a full Brand Transformation Journey, creating an elevated positioning with which to congregate the brand, with a proposition that goes beyond mere treatment, to one of ‘digestive wellness’.

The ‘Appetite for Life’ global positioning has unified the brand, opened a new suite of ‘brand conceived’ innovation and inspired a global 360° communications strategy.

Appetite for Life

MEAT are in a league of their own. They fill the void in the industry that brands and marketing companies need. Katie and David, the founders of MEAT are the best thinkers in the business. Working with MEAT will change the way you think about marketing, your brands and the way in which you connect with your consumer. They are an excellent outfit with superb capabilities. Rachel Ferdinando (Former) Vice President Digestive Health GSK