GSK Poligrip Denture Care

Unlocking a powerful global positioning to drive radical category growth in the dental care market.

Dentures are a very real part of many people’s lives the world over – acting not just as a critical means to perform life’s essentials of eating and speaking, but also playing a key role in people’s confidence and capability to take on the world every day.

MEAT worked with Polident globally to unlock a positive positioning for the brand with real purpose, capable of tackling the inhibition dentures bring to so many, and inspiring denture wearers to ‘Smile Out Loud’ – to reach for true happiness.

The Brand Transformation Journey moved from initial insight to execution within six months. Consumer Mindscoping™ took place in Asia, USA, Europe and Latin America. The new ‘Live Loud’ campaign is now on air across five continents.

Poligrip Live Loud

Courtesy of Grey
MEAT have helped truly transform the Poligrip brand. They have unlocked a positioning based on truly breakthrough, and deeply relevant insight. Angela Chen Global Category Leader Oral Health GSK
MEAT are a world-class resource in strategic brand development - they navigate the global-local divide with real insight, intelligence and a keen eye for really actionable solutions. James Hallatt Senior Vice President Oral Health GSK