Unlocking the Power of Your Brand
We believe that brands which connect emotionally with an idea at their very core and with true purpose, are the brands with the power to create global meaning and competitive advantage.
About us
We are a specialist global brand development agency with a unique approach to defining a brand's true purpose and its power to connect globally.
Ideology
We believe that all brands have the potential to connect with real purpose, regardless of category. It is about knowing what really matters and knowing how to unlock this.
Methodology
MEAT has a unique, purposeful and accelerated approach to work with you to unlock and crystallise a positioning idea at the very core of your brand.
Case Studies
Here are some examples of our global brand transformation work on some of the world’s biggest brands.
The Making of Dirt Is Good
A personal journey of Brand Transformation
Written from the global brand frontline, David Arkwright gives a previously unseen perspective of how ‘Dirt is Good’ was created to transform the global laundry category.